RF Code appoints former IBM, Dell, Salesforce executives in global expansion drive
New sales and marketing heads tasked with driving company’s data centre portfolio revenues up across the board.
Real-time intelligence for data centres provider RF Code has appointed two former Dell and Salesforce executives for its US-based team as the company expands global operations.
With that in mind, the company has named ex-Schneider Electric Jonathan Luce, who led RF Code to record revenues in 2016 and deployed RF Code’s subscription sales strategy, its senior vice president of worldwide strategic partnerships.
In addition, former Salesforce, IBM, Symantec and CA Technologies employee Christine Burke has been appointed as senior vice president of worldwide sales.
SolarWinds and Dell former executive Rebecca Kan has been made vice president of marketing.
In a statement the company said: “Following a year of rapid global growth within its subscription pricing model and channel programme, the new roles of senior vice president of strategic partnerships, senior vice president of worldwide sales, and vice president of marketing reflect the next stage of business growth for the data centre solutions provider.”
Luce will be responsible for coordinating RF Code’s sales by establishing global strategic partnerships to merge the
organisation’s data centre solutions with their product offerings.
In concert with the executive team, he will also oversee business development and retention strategies, with a focus on continuing growth within the company’s subscription pricing offerings for data centres in both domestic and international markets.
In her turn, Burke has been tasked with providing strategic sales direction to lead RF Code through this next growth phase.
She will also oversee sales operations along with strategic account planning for US and global customers.
Lastly, Kan has been given the responsibility to develop and implement an overall corporate marketing strategy to support RF Code’s data centre offerings, building awareness around the company’s subscription pricing plans and translating the company’s business objectives into marketing strategies that drive revenue.
Ed Healy, CEO at RF Code, said: “The recent growth that RF Code has achieved has helped to cement its position as a global leader in data centre intelligence.
“I am delighted to welcome these new additions to our leadership and look forward to implementing their strategies to continue building on our success, both domestically and abroad.
“With robust growth in RF Code’s subscription sales and channel programme, we are prioritising new strategic collaborations across the world while ensuring that existing partners continue to enjoy a high level of success.”