Monday, August 21, 2017


Identity Resolution – the must-have marketing watchword for 2017

by David Barker, Global Product Director, Acxiom Identity resolution; may sound like a TV crime drama or Hollywood blockbuster, but instead it is set to be the watchword for all integrated marketing strategies from now and forever into the future. In a nutshell, it means being able to identify and unify a customer’s interactions with […]