Thursday, November 23, 2017


GDPR

GDPR – The deep cleanse of your customer database

by Howard Williams, marketing director at Parker Software Would you rather have one Lamborghini or three Ford Fiestas? It’s all about quality over quantity; a well known concept that can often be overlooked in sales and marketing. Here, Howard Williams, marketing director at Parker Software, explains why it is better to have a database of 100 […]