How to sustain business assets in the next decade
“To bring object storage to the enterprise” has been Cloudian’s motto since day one. João Marques Lima talks to Jacco van Achterberg, Director EMEA, on the business of storage, its readiness for the next few years and the overall state of the market.
Is object storage a mature enough technology to sustain businesses’ assets going into the next decade?
JA: Absolutely. Object storage is now a well-established technology in the storage industry and more businesses are looking to it to future proof their storage requirements.
What are the main business drivers in EMEA for the industry?
JA: There are a variety of drivers. One driver is compliance to data protection regulations. This has become a heavy focus for the storage industry, whether companies are preparing for GDPR or have to adhere to strict regional or industry-specific regulations. Another is the explosion of unstructured data.
Here, object storage presents a cost-effective solution that can be easily scaled as requirements grow.
This expansion in unstructured data has also supported vast growth for the ‘as-a-service’ industry, which in turn has been a business driver for Cloudian.
What are the main difficulties of carrying out business today?
JA: Data regulations can be complicated, in some countries more than others. For example, we have customers in South Africa where the data sovereignty laws are very strict.
This means businesses may have petabytes of data that cannot leave the country and so require management for long-term data retention.
Customers in this region, typically service providers, use Cloudian to provide public cloud storage offerings for specific data types that must remain in South Africa.
Proof-of-concept demonstrations were also difficult for prospective customers in EMEA, as our demonstration centre was initially in the US.
As the demand for object storage, and Cloudian specifically, expanded in this region, it made sense to open a demonstration centre in Europe, with Amsterdam being a central and easyto-travel-to location.
What regions are driving most business?
JA: We have seen consistent and even growth across EMEA – New customers include ReeVo Cloud in Italy, Purity IT in Norway, HIAG Data in Switzerland and Sithabile in South Africa.
What is Cloudian planning for the months to come?
JA: We will continue to grow our customer base across the region and build out our services portfolio.
This article originally appeared in the Data Economy magazine. To read more on data centres, cloud and data, visit here.