Software AG appoints Paz Macdonald as Chief Marketing Officer

Software AG announced the appointment of former Vice President of Marketing at MongoDB Paz Macdonald, as its new Chief Marketing Officer.

With over 20 years’ experience in technology marketing, she was most recently VP of Marketing for EMEA and APAC at hyper-growth hybrid cloud database vendor MongoDB for three years, but spent seven years at the company in total.

Macdonald joined MongoDB as one of the first European hires and spearheaded innovative marketing strategies to grow market awareness, developer adoption and commercial success.  Instrumental in the expansion of MongoDB internationally, she contributed to the growth of the company from start-up to successful IPO. Prior to MongoDB, she held marketing management positions at IBM, Cisco, Samsung, HP Software and Cognos.

Sanjay Brahmawar, CEO of Software AG said: “Paz joins us at an exciting time as we expand our strong position as a pioneer of digital transformation.

“I am confident that her experience and passion will further strengthen all aspects of Software AG’s global marketing strategy and activities – making us a top destination for customers, partners and employees”.

Of her appointment Macdonald said: “I am delighted to be joining the Software AG team to help expand and strengthen its leadership in the digital transformation space.

“A key part of my role will be listening to our customers, prospects and partners so we can deliver superior customer experiences, at every interaction.  It’s never been a more exciting time to be involved in artificial intelligence (AI), Internet of Things (IoT) and integration.”

Macdonald will be based in Software AG’s UK headquarters in Bracknell, reporting directly to CEO Sanjay Brahmawar, and will begin her new role on 14 January 2019. She holds a Bachelor of Science degree in Economics from Loughborough University and a Professional Post-Graduate Diploma in Marketing from the Chartered Institute of Marketing.

In the same breath, Software AG also announced that Bernd Gross will assume the position of Chief Technology Officer reporting to the CEO as of January 8th, 2019.