Snowflake and Salesforce announce new cloud data platform advancements

Snowflake CEO, Frank Slootman

The cloud data platform unveiled its latest technology advancements from its partnership with Salesforce.

Snowflake has announced its technology advancements with Salesforce that will allow organisations to unify and analyse all of the data in Snowflake Cloud Data Platform.

Organisations face significant change such as the local and global impacts of COVID-19 and the need to drive business recovery.

To navigate such change, organisations require a single repository for all their data, which will include how they generate data via Salesforce, their business applications, mobile apps, web activity, and IoT devices, according to the company.

Both Snowflake and Salesforce customers will now be able to bring data from Salesforce into Snowflake Cloud Data Platform.

“The vast data clouds of Salesforce, including sales, marketing and service; Salesforce’s advanced analytics; and Snowflake’s market-leading cloud data platform; comprise a formidable combination of capabilities to mobilise data in the service of the enterprise,” said Snowflake CEO, Frank Slootman.


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Snowflake and Salesforce announced the Einstein Analytics Output Connector for Snowflake – a native integration that enables joint customers to move their Salesforce data into Snowflake.

This will allow customers to bring together their Salesforce data with all their other data already residing in Snowflake.

“Access to timely, trustworthy information – that is easy to analyse – has never been more important as organisations are looking to empower everyone to make faster, more informed decisions rooted in data,” said Adam Selipsky, President and CEO of Tableau.

“Enabling more people to unlock the power of data is at the core of the partnership between Salesforce, Snowflake and Tableau and it’s now even easier for customers to access and analyse their critical data in the Snowflake Cloud Data Platform.

“We look forward to what lies ahead from our partnership with Snowflake and how we’ll help our joint customers continue along their journey of digital transformation.”

Snowflake first announced its strategic partnership, as well as Salesforce Ventures’ investment in Snowflake’s Series G funding round, in February 2020.

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