Nordics thrive as they adapt and capitalize on datacentre market changes

Datacentre markets in the Nordic region are thriving as they adapt to changing customer requirements and exploit changes in datacentre demand finds a new study.

A new report by BroadGroup, Datacentre Nordic and Baltic Markets 5, published today, concludes that the fast-growing market for datacentres in the region are adapting to changes in demand, serve new customer segments and sustain investment through expansion of existing facilities as well as new developments.

New demand from international enterprises requiring HPC, bitcoin and blockchain using intensive computing applications, have sought facilities across the region to take advantage of reduced power costs and renewable energy resources.

At the same time the installed base of datacentres in the region is expanding. The report suggests that spend on colocation expansion over the next year alone will reach around Euros 800m. However Hyperscale investment – already substantial over the past few years – across 2020 is forecast conservatively to reach more than Euros 1 billion.


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Benefiting from new cable systems, sustained expansion in colocation, new investment by hyperscales and market entry of new international user segments bringing new demand, will enable the region to compete effectively and drive growth across the next 12-14 months.

“The Nordic market still has a great deal to offer both in colocation and investment opportunities,” commented Philip Low, chairman of BroadGroup.

“New market opportunities continually evolve, and investment in cable will yield significant benefits. Added to this the possibility of an Arctic cable could change traffic patterns from Europe to Asia.

The new report is available from BroadGroup.

BroadGroup hosts the fifth Datacloud Nordic event which opens tomorrow (3 December) in Copenhagen.

About BroadGroup

BroadGroup is an Information Media Technology company. Established in 2002, the company delivers premium event brands including Datacloud, Edge, Finvest and Awards, which are an internationally recognized beacon of high quality content, deal making, and networking for datacenter, cloud and Edge leaders, their enterprise customers, investors and senior executives. It also owns the widely acclaimed Data Economy online and offline global news resource. BroadGroup is now a member company of FTSE 250 firm Euromoney Institutional Investor PLC whose leading brands include Capacity, Metro Connect, Subsea Connect and ITW.

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