Lenovo Data Center Group expands its executive team with two new appointments


Lenovo Data Center Group (DCG) has announced two senior strategic hires in its UK and Ireland business to drive growth for its data centre channel partners and customers.

The company announced that Ian Jeffs re-joined as the new Lenovo DCG General Manager for the UK and Ireland.

Jeffs returns to Lenovo after 12 years and was part of the first team to establish the PC business in the country after its acquisition of ThinkPad from IBM in 2004.

He brings with him a wealth of experience to Lenovo from 25 years in senior roles in PC and data centre industry, creating sales, marketing and channel businesses in large technology organisations at Tech Data, Arrow, and IBM.

“I couldn’t be happier to re-join Lenovo. To me the performance and the quality of Lenovo’s Data Centre products and services are underrepresented in the market, and there is a marked opportunity in the channel for the business, particularly in storage, services and software solutions,” said Jeffs.

“I am looking forward to working with Mark Hiley to get face to face with customers, showcase our unique offering, drive the transformation of our business and ultimately achieve Giovanni’s ambitions.”

In addition, Hiley has joined Lenovo from NCR as the Lenovo DCG Channel Sales Leader where he will oversee the group’s channel strategy.

Hiley has expertise in the channel having worked at Riverbed Technology and Dell EMC and his experience and knowledge of the partner ecosystems will be central to the overall growth strategy in the region.

Giovanni Di Filippo, EMEA President of Data Center Group at Lenovo said: “We are very excited to welcome two outstanding leaders at an important moment for the Lenovo UK DCG business, as we work to ensure our customers and partners needs are at the centre of everything we do, driving intelligent transformation and a smarter future together.

“Our ambition is to double the market share for DCG group in the UK & Ireland market within the next two years, a task requiring strong leadership and significant sector knowledge.

“Ian brings with him substantial expertise in the data centre market from his time at Tech Data, Arrow and IBM that will create opportunities and value for our UK customers and partner relationships.”