GRC appoints data centre industry veteran as Director of Product Marketing

Larry Kosch Larry Kosch

Green Revolution Cooling (GRC) has announced the appointment of industry veteran and former Dell EMC engineer, Larry Kosch to the role of Director of Product Marketing.

Kosch spent over 15 years at Dell Technologies in various engineering and product management roles, and is set to bring his data centre experience to GRC having led multidisciplinary teams globally to develop data centre infrastructure solutions.

In his most recent role as a lead engineer in the Dell EMC organisation, Kosch was responsible for strategy, development, and sustainment of rails and cable management solutions for high and low volume enterprise-class products.

“We are excited to be able to utilise Larry’s impressive knowledge of data centre infrastructure products and project management to help GRC continue its growth across the globe,” said Jim Weynand, CRO, GRC.

“He brings a unique perspective and proven expertise to GRC’s commitment to simplifying and improving data centre architectures, incorporating new computing paradigms into existing enterprise environments with increased efficiency and minimal capital outlay.”


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Kosch will be responsible for specifying market requirements for current and future products, aligning product positioning, key messaging and strategy.

He will be based in the company’s Austin, Texas office overseeing product development for GRC’s global customers.

“I look forward to bringing my experience with enterprise data centre architecture and global product management to contribute to GRC’s rapid growth and development, while expanding its immersion-cooling product lines, ICEraQ, ICEtank, HashRaQ and HashTank,” said Larry Kosch, Director of Product Marketing at GRC.

“I am excited to join the GRC team at this pivotal time when enterprise data centres bring new computing platforms online which focus on high-density computing, AI, 5G, Edge Computing and more.”

Last month, GRC announced that it providing liquid immersion-cooling for Serbia’s first green data centre.

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