Wednesday, October 18, 2017

Google signals end of one cloud fits all with world’s first tiered cloud network

Global private fiber network with over 100 points of presence is put to work to help customers deliver their digital projects while saving money.

Google (Nasdaq: GOOGL) has plans to shake-up the public cloud market with the introduction of the world’s first tiered cloud network.

The company has unveiled Network Service Tiers Alpha for the Google Cloud Platform (GCP), a tiers scheme in which users can use its cloud network for cheaper prices if they are willing to operate with slightly less network performance and availability in some cases.

For the launch, the company has created two different tiers: a Premium and a Standard.

The Premium Tier delivers traffic over Google’s global private fiber network with over 100 points of presence (POPs), which the provider claims to be the largest of any public cloud provider.

Google’s global private fiber network with over 100 points of presence. Source: Google

However, the true market shaker is the Standard Tier, which delivers network connectivity at a lower price than the Premium Tier by delivering outbound traffic from GCP to the internet over transit (ISP) networks instead of Google’s network.

“Similarly, we deliver your inbound traffic, from end user to GCP, on Google’s network only within the region where your GCP destination resides,” Prajakta Joshi, Product Manager, Cloud Networking, said in a company blog post.

“If your user traffic originates from a different region, their traffic will first travel over transit (ISP) network(s) until it reaches the region of the GCP destination.”

However, the lower cost also means that users will experience a lower network performance and availability when compared to the Premium Tier.

Urs Hölzle, SVP Technical Infrastructure, Google, said: “Over the last 18 years, we built the world’s largest network, which by some accounts delivers 25-30% of all internet traffic.

“You enjoy the same infrastructure with Premium Tier. But for some use cases, you may prefer a cheaper, lower-performance alternative. With Network Service Tiers, you can choose the network that’s right for you, for each application.”