Tuesday, October 17, 2017

Equinix builds out European cloud footprint in battle against digital unreadiness

Company move comes as European Commission research shows that 41% of companies in the region are still to adopt digital technologies.

Equinix has stimulated the European cloud scene with the expansion of its Cloud Exchange into Italy, Ireland and Sweden in the latest industry drive for digital transformation.

Now fully available in Dublin, Milan and Stockholm, the Equinix Cloud Exchange widirect, private access to 50 cloud service providers (CSP) including Amazon Web Services (AWS), Google Cloud Platform, IBM SoftLayer, Microsoft Azure ExpressRoute and Office 365, Oracle Cloud and Salesforce.

Through the exchange, customers will be able to use Equinix’s private cloud environment, but at the same time orchestrate their hybrid and multi-cloud solutions across multiple locations.

In total Equinix’s cloud ecosystem has over 500 Cloud Service Providers (CSPs) and SaaS solutions globally.

Dublin, Milan and Stockholm join the company’s ecosystem which is already operational in London, Frankfurt, Amsterdam, Paris and Zurich. By the end of 2017, Cloud Exchange will be available in 24 markets.

Equinix’s drive to expand the service to more European markets comes after research from the European Commission which said that “the huge potential of the digital economy is underexploited in Europe”.

This comes as 41% of enterprises are still non-digital, and only 2% are taking full advantage of digital opportunities, according to the Commission’s report “The importance of the digital economy”.

Eric Schwartz, president, Equinix EMEA, said: “When Equinix introduced Cloud Exchange, businesses were just beginning to leverage the cloud but there was still serious scepticism around performance and security.

“Over the last few years however, global business adoption of cloud has been tremendous and now we see customers securely connecting to many clouds and across multiple regions all on the Equinix Cloud Exchange.

“We believe these three new markets will make Cloud Exchange that much more appealing for enterprises looking to distribute their cloud infrastructure across Europe.”