Empower your Edge



Phillip Marangella, CMO at EdgeConnex by Phillip Marangella, CMO at EdgeConnex

EdgeConneX explains the evolution of data center services and how important meaningful Edge deployments should be customer led.

A lot has been made of the ‘Edge’ as a concept and working model in recent years. As the conversation intensifies, the concept seemingly, well… mystifies. The Edge has inevitability been delivered for many years. We need only look to the past to see how things have evolved and how we can ultimately predict and turn technological corners to better prepare for those future technological advancements – in real time.

For example, we can see how industry and technology have been motivated in large part by bringing goods and services to the consumer – inching toward the end user – inching, you might say, to the Edge.
Which brings us to the current day, dominated by the Internet of Everything, which requires an Internet of Everywhere – which fundamentally is bringing network and data processing power right to the end-user’s front door, the ubiquitous Edge.

This is what appears to be mystifying to many. The Edge is that thin layer of demarcation between service and consumption. It changes in size and location relative to the services being delivered and devices wishing to consume – a change based on unique customer requirements.

Demystifying the Edge

This is where meaningful Edge deployment must happen. The Edge isn’t a place where consumers must go. Meaningful Edge deployment means physically bringing the Edge to the consumer. Although latency issues are a major driver of Edge network deployment, it’s not just to provide a smoother graphical rendering to gamers or for a more seamless binging of Game of Thrones. No, the impact can be seen, quite literally, everywhere.

Processes are changing exponentially across a number of verticals. Let’s take an example. In manufacturing, manual and digital processes that once lived on their own are now an amalgamation of digital and physical bringing siloed manual tasks and digital analysis of those tasks together to optimize the entire process. In the existing evolving model, we’re seeing, a merger of the digital and physical worlds, a digital model fits inside the manufacturing model.

On the physical side, the use of human and robotic abilities combine to create the next widget. Optimization of that process only occurs capturing all the logistics, analytics, syncing of all machines, processes and modeling into a digital stream to be analyzed (big data) to immediately identify and optimize issues with the process – in real time. This type of optimization and enablement can only happen if the networking and data processing happens as close to the physical process as humanly (ironic, I know) possible.

If each physical asset has a ‘digital twin’, that data must be stored, processed and analyzed in real time in order to have any material impact on productivity. This cannot be done with disparate data centers handling the network or data processing. This must be done at the Edge. On-premises or near premises Edge for those applications with the lowest latency requirements.


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What you need at the Edge:

Network neutral, data center solutions that are proximate and connected to your customers, scalable to your needs, and agile enough to support your capacity requirements

Why the Edge Matters:

Performance & QoS, User satisfaction & QoE, network, security, cost and flexibility

Where is the Edge?

Wherever you need to deploy and connect to your customers

There is an infinite number of applications that require the lowest possible latency in order for their users’ expectations to be realised.

EdgeConneX collaborates with its customers to define and enable solutions by identifying where their Edge needs to be deployed or built, selecting optimal locations, designing premium facilities and the rapidly deploying infrastructure, while also solving for their scalable power and connectivity requirements.

As a forefather in Edge definition and advancement, EdgeConneX has been busy delivering meaningful Edge data centre deployments and low-latency application enablement for many years. We’ve made it our business to bring the Edge-enabled applications their customers demand.

Our market focus and expansion will continue as customer demand drives the company to particular markets.

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