Druva offering to cut cloud data storage costs on Amazon

Data management

The technology allows organisations to easily label ‘hot’ and ‘cold’ data and tailor their AWS licenses to suit their actual data access needs.

Druva has introduced an intelligent storage tiering system, with support across all layers of AWS storage, including S3, Glacier and Glacier Deep Archive. Druva is offering firms the ability to easily group “hot” and “cold” storage together, which aims to optimise spend and performance while still eliminating disruption to users or applications.

The result is both “year-over-year cost savings” as well as “monthly savings and more frequent opportunities to optimise data storage”, said the data security and management vendor. “This ultimately leads to reductions in the total cost of ownership (TCO) of up to 50%”, it maintained.

Druva intelligent storage tiering also offers end-to-end data protection supported by machine learning, policy management via one-click actions across all tiers and easier overall management through a central dashboard to manage archiving, deletion and compliance processes.

To best meet customer needs, the vendor offers automatic tiering or user-driven tiering. For customers who want “maximum savings with minimum investment”, Druva will manage the process end-to-end via automatic tiering, blending warm and cold pricing across long term retention-eligible data.

Alternatively, customers who prefer closer oversight of their data have the ability to manually select data tiering based on specific warm and cold tiering.

“IDC estimates around 60% of corporate data is ‘cold’, about 30% ‘warm’ and 10% ‘hot’,” said Phil Goodwin, director of research at IDC. He said organisations have typically faced a trade-off between the cost of storing ever increasing amounts of data and the speed at which they can access that data.

Druva’s collaboration with AWS, he said, will allow firms to tier data in order to “optimise both cost and speed of access”. Customers can choose a higher access speed for the portion of data that needs it and opt for lower costs for the rest of the data that does not. “This highlights Druva’s ability to bring these potential cost advantages to market through its SaaS delivery model,” Goodwin said.

Mike Palmer, chief product officer at Druva, said: “Beyond cost-savings, the ability to see multiple tiers of data in a single pane of glass increases control for governance and compliance and eventually analytics, and shows customers that public cloud architecture decreases risk and cost and enables them to deliver on the promise of data.”

In June, Druva announced a $130m investment round led by Viking Global Investors, pushing its total capital raised to $328m. And last month, the firm acquired hybrid cloud data protection provider CloudLanes.