Thursday, November 23, 2017

Apple doubles down on Denmark data centres with $920m investment

Second data centre in Denmark pushes Apple’s data centre developments in the country to $1.87bn as need to scale services booms amid exponential digital adoption.

Apple has become the third web scaler to announce expansion in Europe in the last 24 hours with the addition of a data centre in Denmark.

The facility, estimated to have a cost of $920m, will be the company’s investment in Denmark alone to $1.87bn.

The new data centre will sit in a piece of land in Aabenraa, southern Jutland, not far from the company’s $950m data centre in Viborg, central Jutland.

Apple has also said the data centre will be fully powered using renewable energy sources.

The facility is expected to be up and running by 2019, with up to 300 jobs being generated during the construction phase and between 50 to 100 once the data centre is brought online.

The Aabenraa data centre will be used to power the iPhone’s maker services such as the App Store, iMessage, artificial intelligence assistant Siri, Maps, and more.

Erik Stannow, business manager at Apple, told Danish news agency Ritzau: “We are pleased to extend our data centre operations in Denmark, while investing in new sources of green energy.

“The planned centre in Aabenraa will, as with all of our data centres, run on clean energy from day one thanks to new energy projects that we will create.”

In a statement, the Ministry of Foreign Affairs of Denmark, said: “The investment success is based on several years of seamless corporation between local and national authorities; the Municipality of Aabenraa, Investment Promotion Association of Western Denmark (FVI) and Invest in Denmark (Ministry of Foreign Affairs).

“Denmark is becoming Northern Europe’s hub for data centres with a high prospective for growth for the tracking industries delivering solutions to the many data centres sprouting up all over the world.”